Be Better Academy aims to develop and deliver advanced driver safety training in the Middle East that enhances road safety through targeted instruction in driving techniques and intercultural competence. The focus is particularly on professional drivers, 94% of whom come from countries such as Pakistan, India, the Philippines, and other regions in the East. These drivers must be prepared for the unique challenges presented by road conditions in the Middle East, which differ significantly from those in their home countries. In many cases, merely renewing a driver’s license is insufficient to meet the new requirements.

Through intensive training that encompasses not only advanced driving techniques but also intercultural communication and etiquette, Be Better Academy seeks to improve road safety and promote drivers’ adaptability. The goal is not only to enhance the technical skills of drivers but also to sensitize them to the distinctive social dynamics of the Middle East regarding interpersonal interactions.

First impressions play a decisive role: many immigrants take a taxi, Uber, or a similar service upon arriving in the Middle East, marking their initial experiences in a new country. For many, this is their first encounter with a different life and culture. Therefore, it is crucial that this initial experience is positive and enjoyable. The driver often serves as the first representative of the country that newcomers meet, and that first impression can be lasting.

Be Better Academy’s driver safety training aims not only to technically prepare drivers for the challenges of the road but also to ensure that their friendly and professional demeanor contributes to making transportation a positive and memorable experience for passengers.